“Put some stank on it”

(phrase), (sl) - Phrase meaning to add a personal flare, or special ability to any given task or action. As in throwing an especially fast fast-ball. This can be applied to almost anything where talent is a factor in achieving the desired result.

Scrappy Marketing Principles

Strong tactics

and creative thinking get you more for your marketing spend.

Express a Personality

Without one people have nothing to connect with.


that doesn’t start conversations wastes time, energy and money.


are worth more than customers. Fans want you to win.

Don’t just think different

Be different.


on why it matters for the customer.

Assume nothing

Measure everything and let the data point you in the right direction.

Purpose drives passion.

“Whether you are thinking inside the box or outside the box, your thinking is still being defined relative to a box. Blow up the friggin box and get scrappy.” -Colt Briner, Founder, Scrappy AF Solutions

Strategic Support

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These are some great companies with some seriously rad people that Scrappy is proud to count among its clients. [BTW – if you’re looking for Fortune 500 logos in this list you won’t find them – ScrappyAF is all about helping nimble young companies capture market share from industry incumbents].

“Colt is one of the most creative, innovative and hardworking people I know. His ingenuity in campaign development, brand awareness and program execution are exceptional.” Heather KawamotoVP of Product Strategy, Waystar
“I have never encountered anyone more adept at assisting organizations in crafting their next brand, marketing and communication strategy than Colt Briner.” Allan CalongeCSWO, Bon Secours Mercy Health
“What makes Scrappy so unique is that they don’t just deliver on what you ask for, they get to know your business in such a way that they deliver on things you could never having imagined, much less ask for.” Sarah ArmstrongCOO, Ensemble Health