(phrase), (sl) - Phrase meaning to add a personal flare, or special ability to any given task or action. As in throwing an especially fast fast-ball. This can be applied to almost anything where talent is a factor in achieving the desired result.
and creative thinking get you more for your marketing spend.
Without one people have nothing to connect with.
that doesn’t start conversations wastes time, energy and money.
are worth more than customers. Fans want you to win.
Be different.
on why it matters for the customer.
Measure everything and let the data point you in the right direction.
“Whether you are thinking inside the box or outside the box, your thinking is still being defined relative to a box. Blow up the friggin box and get scrappy.” -Colt Briner, Founder, Scrappy AF Solutions
These are some great companies with some seriously rad people that Scrappy is proud to count among its clients. [BTW – if you’re looking for Fortune 500 logos in this list you won’t find them – ScrappyAF is all about helping nimble young companies capture market share from industry incumbents].
“Colt is one of the most creative, innovative and hardworking people I know. His ingenuity in campaign development, brand awareness and program execution are exceptional.” Heather KawamotoVP of Product Strategy, Waystar
“I have never encountered anyone more adept at assisting organizations in crafting their next brand, marketing and communication strategy than Colt Briner.” Allan CalongeCSWO, Bon Secours Mercy Health
“What makes Scrappy so unique is that they don’t just deliver on what you ask for, they get to know your business in such a way that they deliver on things you could never having imagined, much less ask for.” Sarah ArmstrongCOO, Ensemble Health